In recent years, with the market economy is developing in depth, auto parts as one of the largest circulation of goods, with higher profit margins, dealers have been different levels of favor, distribution channels have been all-round development.

     Because optimistic about China's auto market after the tremendous potential of some of these international giants with capital, technology and channel advantages, explore new business areas, some already operating abroad will mature brand chain model introduced in China, the direct result of the strong impact of local enterprises .

     Auto parts enterprise marketing model should be how to choose »

     Enterprises engaged in the management of Mr. Zhang for many years, to reporters on several marketing mode. After the introduction of foreign advanced grafting the circulation pattern, the country has emerged as a regional business-led New Format chain operations, auto parts stores, auto parts store-on-demand, the joint venture brand stores, and other manufacturers, has made a lot of successful experiences. Chain business model to the successful implementation depends on the user consumer sentiment increasingly mature. A few years ago, users also tend to buy cheaper goods roadside, then do chain operations is clearly unrealistic. Now, users prefer the quality and brand, the chain provides a huge space for development, but the chain business model should not be a commercial vehicle accessories sales the only mode of innovation.

     Chain channels may be three ways to establish such a system: First, the enterprises to establish their own independent of the chain of sales, such as Wanxiang Group; Second, parts and components production, circulation enterprises to establish joint sales chain system is the three joint parts chain operations Body.

     How to build auto parts companies marketing network »

     Auto parts enterprises should not only reasonable to choose their own sales channels, but also from the overall design, construct its own marketing network. First, the marketing of automotive components constitute a network of networks, cable, network and the network of member of the four major elements of the layout should be rational; two of the marketing network in the flow of information, promotion flow, to flow, logistics, service flow, earnings The flow of business process management to be effective and feasible; third is to promote automotive components sales and marketing network in the "6-" a smooth flow of activity.

     Auto parts enterprises how to choose the right strategic positioning »

     Chinese Trade Promotion Council of the car, vice president and the Secretary-General Heinrich Wang pointed out: "strategic positioning is a division of labour market economy, the economic integration of resources. The traditional" bucket theory "that a bucket of water depends on the capacity of its The shortest board, Tongli want more water, we must first filled short-board and the new "bucket theory" that if the original long board can do even longer, making it an absolute superiority in combination, Combination of a new cask, can solve the shortcomings of the confusion, but also to maximize the role played long board. Of a business, real success lies not in Jiezhangbuduan, but how to integrate resources, with the core business Advantages and potential capacity to mobilize resources to enable it to release the greatest benefits. "