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    Europe and the United States deal with depressed market auto parts giant step up the intensity of investment in China

    Faced with dismal U.S. and European markets, the international auto parts giants have started industrial transfer, has increased to China and India, led by emerging market investments. Low labor costs and personnel, the Chinese auto parts giants such as a safe haven.

    Auvitek International Advisory responsible for Automotive Research president Jan Dannenberg pointed out: In the annual spending and prices to rise 2.4 to 4 percent of the double pressure, the more small parts of the bankrupt enterprises.

    Jan Dannenberg also pointed out: a quarter of the advantages of the company but will not affect the crisis. Asia-Pacific region has long been settled in the massive Wei Boke, ArvinMeritor seems to be his out.

    "Since the end of July 2007, early in August, Wei Boke formally split from the United States and Standards Group in New York listing, Wei Boke growth more apparent." Wei Boke vehicle control system Asia-Pacific president Liu Liang told reporters that "2007 , Our global sales of 2.4 billion U.S. dollars, an increase of nearly 20% compared to a few years ago the average annual growth rate of eight percent, a remarkable performance in 2007. "

    Wei Boke and adopt the same strategy, ArvinMeritor, such as auto parts giant Bosch. They have taken three major moves to expand the results. The first move is to transfer more high value-added products to China as representative of the Asia-Pacific production.

    It is learnt that the main production plant in Jinan Wei Boke traditional Zhidong Fa, the new factory in Qingdao, producing high value-added new products. The future, Qingdao factory will further expand production capacity and to achieve high value of products from Europe shifted to China. At present, Wei Boke China are stepping up expansion team.

    Liu Liang said, "does not include India, the Asia-Pacific region in 2007 on sales of 225 million U.S. dollars, China's growth rate of more than one times. As for the Indian joint venture, sales income over 100 million U.S. dollars."

    Bosch Automotive, president of BerndBohr expected: in 2015, its sales in Asia will reach 22 billion euros, which will be accounted for global sales of 1 / 4. At present, Asia and Europe accounted for Bosch's global sales of 16% and 66%.

    Another parts giant ArvinMeritor also not hesitate to increase the investment in China. It is learnt that in 2008, ArvinMeritor will invest 30 million U.S. dollars in Asia, the majority will be on China. ArvinMeritor next three to five years, in the Asia Pacific region will increase sales of 1 billion U.S. dollars, and from existing and new suppliers, purchasing more than 1 billion U.S. dollars in Asia and the Asian OEM manufacturers improve business Twice at the same time, ArvinMeritor will accelerate in India and China's engineering and product development.

    Auto parts giant escape winter for the second strokes, in the production, upgrading products, so as to swiftly occupy the Chinese market. Wei Boke ABS system will be upgraded to version from the D E version, upgrade after that can be attached to a variety of new features, such as anti-spin, anti-skid drive, tire pressure monitoring function, and will not cost pressure.

    The third move was to expand the research and development team in China. Second half of this year, ArvinMeritor will build a Chinese R & D center and technical operations center. And Wei Boke have begun to accelerate and expand in Europe, China, India, the pace of research and development team division of labour.


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