| Tata to Shanghai GM and the Changan Ford Mazda parts suppliers |
If it is said that "initial venture", many Chinese auto brand low-cost low-price domestic and foreign markets opened the door, then emerged when the original gradually lose the advantage when, but also What » Tata low-cost advantage to China's difficult Source of "China Commercial Daily Herald vehicle" of the military's PEI Tata to, or has finally come. Not to be anxious, because first of all, to not let the Chinese people have exclaimed, 20,000 yuan less than the car Nano, but have the world's cheapest car Tata also has an amazing capacity of low-cost components. When China's auto industry is still controversial Nano when entering China, the Chinese have little impact on low-cost car, eyes China market Indians, with their own parts and components to China Exploration Road, Tata has finally started to move. India's Tata neighbors, this year began to pay close attention to their Chinese counterparts to the Motor Company, its wholly owned parts of the auto parts enterprises in Nanjing Tata Systems Ltd., will supply China in June the most mainstream of the passenger car joint venture GM and Shanghai enterprises Changan Ford Mazda, the news business, parts and components to China what it means » When China's auto enterprises are still complacent about the low cost of production, Tata in international trade components cheaper Chinese counterparts 20 percent of the quotations, in any case, let the majority of China's car was not easy, of course, the Chinese enterprises will first of all parts Feel uneasy. Similarly disturbed or even more easily, is to maintain low-cost competition in China's large automobile manufacturers, when a number of developing countries in Asia and the world has more than China's low labor costs, logistics, manufacturing costs, China's auto enterprises should be how to deal with » Accompanied by a restructuring of some enterprises is the domestic market downturn, the international market Yuzu. The market is the best answer. In the run-in high-end, brand in the process of low-cost Chinese enterprises and restructuring of the game, is the extent to which led to a new core competitiveness » This is the Chinese car enterprises must overcome the problem, because over the course of this threshold, which is made to seek a new competitive process. A more low-cost Dakao All along, the rapid growth in domestic and foreign markets of the Chinese automobile brands, from 2007 onwards, the market experienced a decline. First quarter of this year fell even more. China's car sales remained the first quarter of the year-on-year growth of 20.4 percent, but in South Korea and the United States of the EU system, the growth of the contrary, China's own-brand car sales for the first time in three years of negative growth, achieve -0.3%. Similarly there are declining profits, rising raw material prices under pressure, the profitability of the joint venture is fully reflected, the majority of independent brands and a significant profit decline. Caused the decline is a complex issue, but in essence, low-cost low prices to win the Chinese brands, more and a disadvantage. In fact, when many of the joint venture brand cars driving down prices, has introduced the small car, the traditional Chinese brands price range market, not the past has been a very big price advantage. The past by the low labor cost, which is China's automobile proud of, but from last year, losing this advantage. China's rapidly rising labor costs, experts predicted that China's labor shortage is inevitable, labor costs and raw materials rising trend, there is not much to the prices of China's space vehicle businesses of the difficulties, will be even greater. At the same time, India, Thailand, Vietnam and other Asian and even some South American countries because of lower labor costs, the same great potential for the automobile market, these regional production base for transnational corporations has become the most important investment, in addition to the establishment of vehicle outside the base, these regions are attracting Investment in global automotive parts manufacturers, worldwide procurement in those regions to increase greatly. Statistics show that nearly three years, India's annual growth rate of exports of automotive components in more than 30 percent. Magna Hogan, president of India is very optimistic about the parts industry, he believes that "China's rising labor costs and weakened the Chinese automotive components of competitive advantage." Spare parts prices gradual loss of competitive advantage for vehicle manufacturers with To the direct impact on costs and prices is unable to reconcile the contradictions to adapt to the market. What Zaizhan » International and domestic markets low-cost advantage to China has put forward a serious challenge, if we say that the "initial venture", many Chinese enterprises rely on low-cost domestic and international market prices opened the door, then emerged when the original gradually lose the advantage when , We What » Low-cost car is the pursuit of the universal level, but the majority of Chinese enterprises and not on the basis of low-cost, to provide a very cost-effective vehicle, which is the focus of conflict. Because many enterprises are not standardized, low-cost operation based on the low-cost, low-cost misunderstood winning Zhenyi. Rising raw material in the circumstances, no low-cost and high profit, but if things continue this way, the profit decline, the market will bring difficulties and enterprise operations double blow. The domestic market its own brands continue to decline examples of how the joint venture when the brand launched a lower price or cheaper products, low-cost competitive Chinese enterprises, is still a lack of response of tricks, can only rely on slowly accumulating. In the face of fierce market competition, and joint ventures compared to the previous two years also Fengfenghuohuo autonomous enterprises, the management, brand, more technologically Chuxia Feng, "Chinese-style" low-cost growth is increasingly negative. Do high value-added products, improving technology, to high-end forward, brand and over the low-cost threshold, go through the road vehicle developed countries, many enterprises to choose a transition, but the cost of inertia and self-adjustment of these enterprises the Labor pains, will continue. The question is, a number of years later, when look back to examine, the extent to which Chinese enterprises will be out of low-cost circle » Can not afford to delay because of the time, the market is not allowed to have more packed. China's car market can not give up and restructuring, the need to maintain and even increase market share on the basis of transition. India's Tata watching you, Thailand, the Vietnamese people watching you, the same token, Russia, Brazil and even Mexicans also like watching you, they are also looking for a chance to win on costs. The expectations of restructuring Tata Pathfinder China, but many cars coming rise of low-cost countries typical representative, in fact, the Chinese auto industry from the beginning Zhanlu rise to a later sign of the rapid development, people's attention and the focus of discussion, no low-cost growth How long this topic in the end Nengcheng outside. Of course, this also can not blame the Chinese car enterprises, China's national conditions and the automotive industry basis, the foundation has determined that the initial venture are moving in the low-cost low-price line, but the development of the situation, we must ask the Chinese low-cost car out of the circle of low prices, to Seek their own new core competitiveness. Many own-brand enterprises in this moment of choice of the transition, the last instant success, eager to increase market share, but some cars are not very clear property rights, resulting in core technology developments to have long-term progress, these shortcomings are changes, companies recognize that only high added - Value of the product, a brand, product advantage is the long-term advantages. Therefore, restructuring, technology and the increasing emphasis on research and development, increasing input in the engine, transmission, and other core technologies, including Chery, Geely, Brilliance, own-brand manufacturers have invested heavily active research and development, Brand advocacy and communication, is more calm and rational. Is not only cost-effective than low-cost rivals to be competitive, low-cost does not mean the value chain in all aspects of the lowest cost, in the past purely on the lowest cost, this is not China's auto bigger and stronger, to become internationally famous brands of the road . Adjustment in transition, and cultivate future core competitiveness, is the largest of China's auto task. Sichuan earthquake, the Chinese people's patriotic enthusiasm by an unprecedented rally to voice support for independent brands is very high, we can see that independent brands are also constantly working hard and hope that the Chinese car all the way |
